Underwear Information and Archive

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Brief history of men's underwear..

Written by F. Ficarrotta

The first union suit was patented in 1868 as "emancipation union under flannel" and remained a popular men’s underwear choice until the 1900s.

In 1874 the jockstrap was invented by C. F. Bennett for a Chicago sporting goods company, Sharp & Smith. Jockstraps remained a popular choice for men’s athletics throughout the 1900s.

The first boxer shorts were marketed in 1925 by the founder of boxing outfitters Everlast. For the first time ever, an elastic waistband was used to enable better footwork when boxing.

On 19 January 1935, Coopers Inc. sold the world's first briefs in Chicago. Designed by an "apparel engineer" named Arthur Kneibler, briefs dispensed with leg sections and had a Y-shaped overlapping fly. The company dubbed the design the "Jockey" since it offered a degree of support that had previously only been available from the jockstrap. Jockey briefs proved so popular that over 30,000 pairs were sold within three months of their introduction. Coopers, renaming their company Jockey decades later, sent its "Mascul-line" plane to make special deliveries of "masculine support" briefs to retailers across the US. In 1938, when Jockeys were introduced in the UK, they sold at the rate of 3,000 a week.

Men's underwear has come a long way since the 1935 introduction of briefs by Jockey. The style was considered daring at the time, an era when guys had a choice of boxer shorts or union suits. Before the 1950s, underwear consisted of simple, functional, white pieces of clothing which were not to be shown in public.

Most men born in the 1930s or earlier in the century wore boxer shorts. Most men born in the 1930s or earlier in the century wore boxer shorts. "Jockey Shorts" featuring a Y-front would soon be dominated by the standard vertical fly used by Fruit of the Loom, Hanes, Sears, JC Penny, BVD, ect. Briefs were worn in the 1930s and 50s but were still dominated by boxer shorts. At some point in the 1940s “Mid Length Briefs” were invented which were technically “Boxer Briefs”, a term first used for marketing in the 1990s. In the 1960s trousers became tighter and shorts became shorter length which helped briefs become the more popular underwear choice (especially amongst younger men). In the 60s fashionable lingerie for woman became popular and more colors than just white. Fashion briefs for men were introduced in the 50s/60s but did not sell very well until the mid-1980s.

In the USA, if you went to high school in the late 60s, 1970s, or 80s almost everyone wore white briefs. Boxers were considered “Dad/Old Man Underwear” and color briefs were often perceived as “Gay/Girl Panties” up until the mid-80s. Most common brands were Fruit of the Loom and Hanes. Around 1985 FTL and Hanes began to push advertising for Men's Colored Underwear, "Fashion Briefs". Because of popular men in the media like Michael J. Fox who appeared in purple, CK briefs in "Back to the Future" (1985), more men gradually started to wear colored briefs, now perceived as cool and socially acceptable and no longer just for gays.

With the introduction of Grunge, Hip-Hop and various culture changes of the 1990s, men’s clothing became baggy in style and trends such as “sagging” resulted in boxers to increase in popularity.

Sources will state the term “Tighty Whities” was first used in 1990 when about half of men’s underwear being sold in the USA were white briefs.

Men’s white briefs in 2006 dipped below 50% for the first time in decades, making it no longer the most popular choice of underwear amongst men.

According to “Hanes” marketing director John Wigodsky, women purchased fashion briefs for their husbands for aesthetic reasons, and therefore fashion briefs became more popular with men. In 1990 Tom Zucco of the Tampa Bay Times interviewed menswear sellers: one worker stated that about 50% of the underpants sold were white briefs.

Underwear Archive & Info

Underwear Archive & Info

Classic Briefs: Underwear Information and Archive

Guys in "Tighty Whities"

Brief Archive

White Briefs Photo Gallery

Videos

Underwear Commercial

Hanes Ad

Funny Tighty Whities Popcorn Ad

Nerd in Tighty Whities Reacts..

Guys in Their Undies Chillin'!

Jeff Bennett in White Briefs

Japanese men in white briefs: 白ブリーフの日本人男性

Japanese men in white briefs (#2): 白ブリーフの日本人男性『二番』

Japanese men in white briefs (#3): 白ブリーフの日本人男性『三番』

Frat boys in underwear (White briefs) "Tighty whities"

Archive (Actors in White Briefs)

Actors in Underwear Movie Scenes

Paul Rudd - The Shape of Things + “This Is 40” “Wanderlust” “Anchorman”

Charlie Schlatter Delinquents(movie with Kylie Minouge)

Craig Sheffer - Split Decisions and “Night Breed” and “Instant Karma”

Justin Chatwin - Weeds, Shameless, Funky Town

Zac Efron in Tighty Whities ...(The Paperboy)

Andy Samberg and Jorma Taccone (Lonely Island in Panties)

Jesse Bradford (Happy Endings)

Rodney Harvey - "The Outsiders" (tv)

Cameron Dye (The Joy of Sex)

Pierce Bronsan - Remington Steele (not fly front) Forged Steele

Lovelines (1984)

Wild Reeds - (1994)

Dreamaniac (1986)

The Ultimate Fighter - MMA (workout in their tighty whities; tv)

Bliss 2002-2004 - NSFW (Showtime)

"Spleen of Sterven" (or "To play or to die") - 1990 not that great from Netherlands but Locker Room

Michael Sarrazin - "Sometimes a Great Notion" - 1970 (jockey)

Snakes on a Train - 2007( I forgot this was so hot, but not that generous)

James Bullard - Ken Park - 2002 (and a hotter guy)

Daniel Craig - Love is the Devil (Jockey)

Diego Sanchez - The Ultimate Fighter (season 1 episode 1 probably)

Clint Eastwood - "Play Misty For Me" - 1971 (Jockey)

Milo Ventimiglia - "That's My Boy" 2012 (and Andy Samberg)